Unearth The Voyage
Nevada’s mid-century motels offer a captivating glimpse into an era defined by neon lights, unique architecture, and roadside charm. While many have faded into history, their stories and remnants continue to evoke a time when the open road was king. Here, we explore seven forgotten motels that encapsulate the spirit of the 1960s, with each location offering its own distinct character and allure.
1. La Concha Motel – Winchester / Las Vegas
The La Concha Motel, opened in 1961, was an architectural marvel with its Googie-style design. Its swooping shell-like lobby, crafted by renowned architect Paul Williams, became an iconic landmark along the Strip. Though the motel closed in 2004, this distinctive lobby was preserved and relocated to the Neon Museum, where it serves as a lasting tribute.
Inside, the La Concha was a testament to futuristic optimism, reflecting the excitement of the space age. Guests were drawn to its unique shape and vibrant atmosphere, marking it as a favorite stop on their travels.
The motel stands as a testament to creative design and the adventurous spirit of its time.
2. Motels on East Fremont Street – Las Vegas
East Fremont Street was once a bustling corridor of motels that showcased the dynamic aesthetics of the 1960s. With eye-catching neon signage and geometric rooflines, each establishment vied for the attention of passing motorists. While many have been abandoned or demolished, their fading facades still whisper stories of a vibrant era.
These motels were lively stops for travelers seeking adventure and new experiences. They offered more than just a bed; they provided a snapshot of the swinging 60s lifestyle.
Their presence on East Fremont Street is a testament to the creativity and innovation that defined Nevada’s roadside culture.
3. Motels in Reno’s 4th Street / Virginia Street Corridor
Reno’s 4th Street and Virginia Street Corridor were lined with motels that captured the essence of mid-century roadside charm. These establishments were renowned for their neon lights and distinctive designs, beckoning travelers with promises of comfort and adventure. Though many have faded, their spirit endures in postcards and city archives.
The motels served as important waypoints for those exploring the American West. With welcoming hospitality and a touch of glamour, they invited guests to pause and enjoy the journey.
The corridor remains a nostalgic reminder of the time when motels were a quintessential part of the travel experience.
4. The Stardust Motel
Nestled on the outskirts of Carson City, The Stardust Motel embraces its retro vibe with dazzling neon signs and atomic-age architecture. This charming locale opened its doors in 1961, offering an authentic slice of mid-century Americana.
Guests are greeted by a neon starburst that lights up the desert night, evoking memories of road trips down Route 66. Inside, the vintage furnishings and pastel color palette add to the nostalgic charm.
While the Stardust may not boast modern amenities, its timeless appeal and nostalgic allure make it a unique destination for travelers seeking a glimpse into the past.
5. Heart O’ Town Motel – Reno
The Heart O’ Town Motel, a beloved landmark in Reno, offered a quaint escape in the late 1950s and early 1960s. Its vibrant neon lights and charming facade made it a welcoming sight for weary travelers. Though it has since been demolished and transformed into an art park, its memory lingers in the hearts of locals and visitors alike.
The motel was a haven of comfort and nostalgia, reflecting the era’s joyful spirit. Guests could bask in the warmth of its hospitality, surrounded by retro design elements that defined the time.
It remains a symbol of mid-century innovation and the allure of the open road.
6. The Silver Sands Inn
The Silver Sands Inn, located near Lake Tahoe, captivates with its distinct 60s flair and relaxed atmosphere. Built in 1963, it features a sprawling pool and quintessentially kitschy décor.
Guests can enjoy the retro vibe with poolside lounging, where bright umbrellas and classic deck chairs await. Palm trees sway nearby, adding a touch of desert paradise.
Though renovations have modernized some aspects, the Silver Sands lovingly preserves its vintage character. It’s a delightful throwback for those nostalgic for the era of rock n’ roll and roadside motels.
7. The Desert Moon Motel
The Desert Moon Motel, hidden away in the barren beauty of rural Nevada, calls to travelers with its iconic crescent moon sign. Established in 1959, it harks back to an era of simple, carefree road adventures.
This quaint motel is a time capsule of 60s style, from its retro signage to its straightforward, cozy rooms. The exterior décor maintains an unmistakable charm.
For visitors, the Desert Moon offers a serene escape from bustling modernity. It’s a reminder of the days when spontaneity and open roads defined the spirit of American travel.
