A Family-Owned California Mexican Restaurant Loved By Locals For Generations

California
By Amelia Brooks

El Cholo Restaurant has been a beloved family-owned establishment in California for generations. Renowned for its historical significance and cherished traditions, El Cholo has captivated locals and visitors alike with its rich history and delightful offerings. From its beginnings as Sonora Café in 1923 to becoming a Los Angeles institution, the restaurant continues to evolve while preserving its unique charm. With time-honored recipes, community initiatives, and an ambiance that reflects the story of Los Angeles, El Cholo remains a cherished part of the community, inviting everyone to savor a taste of history and tradition.

1. A century of family ownership

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In the bustling heart of Los Angeles, El Cholo has stood the test of time, a testament to the enduring legacy of family ownership. Founded in 1923 as Sonora Café by Alejandro and Rosa Borquez, the restaurant has remained under the stewardship of their descendants for generations. Today, Ron Salisbury, their grandson, continues the tradition, infusing modern touches while honoring the restaurant’s storied past. This commitment to family and community is reflected in every aspect of the dining experience, making El Cholo a beloved landmark. It’s a place where history and hospitality intertwine, creating unforgettable memories.

2. A menu that doubles as a time capsule

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El Cholo’s menu is more than just a list of dishes; it’s a journey through time. Each item is marked with the year it debuted, allowing diners to savor the flavors of different eras. From the Sonora-Style Enchilada, introduced in 1923, to Carmen’s Original Nachos from 1959, the dishes tell stories of culinary evolution and tradition. This unique approach not only delights the taste buds but also connects patrons to the restaurant’s rich heritage. Ordering by history offers a nostalgic experience, making each meal at El Cholo a flavorful exploration of the past.

3. Seasonal green corn tamales (May–October)

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A beloved seasonal favorite, El Cholo’s green corn tamales are a summer staple, capturing the essence of tradition and flavor. Available from May to October, these sweet tamales, wrapped in their husks, offer a taste of summer’s bounty. Their limited availability adds to their allure, drawing locals and visitors eager to savor this cherished dish. Each bite is a reminder of the restaurant’s dedication to preserving authentic flavors. The anticipation of their return each year speaks volumes about their popularity and the special place they hold in the hearts of patrons.

4. The nachos legend that started in one server’s section

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The story of nachos at El Cholo is a legendary tale of innovation and taste. In 1959, Carmen Rocha, a longtime waitress, introduced her San Antonio nachos recipe to Los Angeles, forever changing the city’s food scene. Her creation quickly became a house staple and a local icon, beloved by generations. Carmen’s warm personality and culinary ingenuity are immortalized in each plate of nachos served. This legacy continues to thrive, paying homage to a moment of culinary inspiration that transcended a single server’s section to become a beloved tradition.

5. Centennial celebrations that gave back

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El Cholo’s 100th anniversary in 2023 was more than a milestone; it was a celebration that resonated deeply within the community. Marked by festive deals and memory-lane events, the centennial year was a time to reflect and give back. The restaurant launched a campaign to sell naming rights to booths, aiming to raise $1 million for children’s cancer research. This initiative highlighted the restaurant’s commitment to community service and philanthropy. The joyous celebrations and charitable efforts underscored El Cholo’s enduring impact and its unwavering dedication to making a difference in the lives of others.

6. Classic margaritas with a 1967 pedigree

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El Cholo’s margaritas are a blend of tradition and taste, crafted with precision since 1967. The house margarita recipe, a cornerstone of the restaurant’s beverage offerings, reflects decades of cocktail culture. Each sip transports patrons to a world of classic flavors and vibrant gatherings. The margaritas, renowned for their balance and refreshing quality, are a testament to the artistry of mixology. The recipe’s enduring popularity speaks to its perfection and the role it plays in the dining experience at El Cholo. It’s a drink that complements the rich tapestry of flavors and memories.

7. Walls that tell the story of L.A.

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Walking into El Cholo’s flagship Western Ave. location feels like stepping into a living museum. The walls, adorned with archival photos and vintage menus, narrate the story of both the city and the restaurant. Historical snapshots capture moments from the early days when menu items cost less than 50 cents. This decor not only enhances the dining ambiance but also serves as a visual history lesson. It’s a celebration of the past and a tribute to the cultural tapestry of Los Angeles. Every photo and menu tells a story, inviting diners to explore the rich heritage that El Cholo embodies.

8. Multiple SoCal Locations, Same Family DNA

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Spanning various Southern California locales, this restaurant maintains its family essence across all branches. Each location retains the warmth and hospitality reflective of its original roots. Family members often rotate between locations, ensuring that every diner feels the care and passion of a family touch.

The decor mirrors vibrant Mexican traditions, with each location offering its own unique twist. Despite the different settings, the consistent quality and homemade feel of the dishes bind these locations together. Locals cherish this familiarity, knowing they can expect the same genuine experience wherever they go.

9. “If you know, you know” Deep Cuts

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Tucked away in the main menu are dishes loved by those in the know. These ‘deep cuts’ are not advertised but passed down through word of mouth. A particular favorite is the locally famed ‘Abuela’s Special,’ a dish crafted with age-old recipes.

Servers, often family descendants, share these hidden gems with enthusiastic patrons, creating a sense of belonging and discovery. These secret delights add an element of mystery and exclusivity, making each visit a unique culinary adventure for those fortunate enough to uncover them.

10. Still Evolving at 100

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Though steeped in a century of tradition, this restaurant embraces change and innovation, ensuring its enduring appeal. Recent renovations blend the classic charm with contemporary aesthetics, attracting a diverse clientele. Young, trendy food lovers mingle with long-time patrons, all appreciating the seamless fusion of past and present.

The menu, while honoring traditional flavors, introduces inventive new dishes that showcase the evolution of Mexican cuisine. This balance of heritage and modernity keeps the restaurant fresh and relevant, earning it a beloved spot in the community’s heart.