Unearth The Voyage
Craving a breakfast that’s equal parts comfort and celebration? The Devine Cinnamon Roll Deli in Columbia, SC has become legendary for sky-high cinnamon rolls, soulful shrimp and grits, and hospitality that makes regulars out of first-timers. With a 4.8-star reputation and lines that move with cheerful efficiency, this neighborhood deli proves that quality, warmth, and generous portions still matter. Read on to discover why travelers plan road trips around it – and locals guard their favorites like culinary treasure.
1. A Columbia Classic on Devine Street
Nestled at 2617 Devine Street, The Devine Cinnamon Roll Deli is a beacon of morning joy in Columbia. Open 7 AM–2 PM Wednesday through Sunday, this deli draws crowds for cinnamon rolls so tall they spark conversation, and hospitality so genuine it turns wait time into community. At $10–20, you’ll find exceptional value: breakfast sandwiches with mini rolls, hearty grit bowls, and creative specials. Don’t be deterred by the line – staff keep things moving, offer water and samples, and make sure first-timers feel at home. With 1,700+ glowing reviews and a 4.8-star rating, people drive hours for a single bite. The vibe is cozy, bustling, and unmistakably Southern, and the food delivers on every promise. Arrive early, bring an appetite, and plan your next visit before you leave.
2. Southern Comfort: Shrimp and Grits That Travelers Chase
Ask regulars which savory dish wins every time, and shrimp and grits jumps to the top. Plump shrimp arrive nestled in creamy, buttery grits, sometimes with roasted corn for sweet pop and texture. The bowl is richly seasoned, deeply satisfying, and sized to share – though you’ll likely guard it. Travelers from Ohio to Florida detour just for this dish, praising the flavor depth and consistency. It’s comfort without compromise, a balance of brine, warmth, and Southern charm. Add extra shrimp if you’re hungry, pair it with coffee or sweet tea, and alternate bites with a cinnamon roll for that sweet-savory magic. The grit bowls in general are crowd favorites, but the shrimp rendition earns cult status. If you try only one savory item, make it this.
3. Giant Cinnamon Rolls, Infinite Toppings
The headline act is undeniable: giant cinnamon rolls, baked tall and tender, perfumed with butter, cinnamon, and sugar. Classics arrive swirled with cream cheese frosting, while seasonal and signature toppings push indulgence to new heights – think bourbon caramel, strawberry cheesecake, black pepper maple bacon, or Bananas Foster. Rolls are served warm, soft at the core, and generously topped, making sharing an option but hardly a requirement. Many sandwiches include a mini roll, a delightful surprise that turns breakfast into a feast. Reviewers rave about moist crumb and balanced sweetness, with textures that hold up to decadent sauces. Whether you’re a purist or a flavor adventurer, there’s a topping combo to claim as yours. Pro tip: order extra to-go – you’ll want a second round later.
4. Breakfast Sandwiches With a Sweet Bonus
The breakfast lineup reads like a love letter to mornings done right. Bagel sandwiches—like the famed Big Max – stack eggs, cheese, and savory add-ons for a hearty start. The kicker? Many come with a mini cinnamon roll and Devine chips, transforming a sandwich into a complete experience. Portions are big, flavors well-balanced, and textures spot-on: chewy bagel, melty cheese, and a sweet bite to finish. It’s the ideal order for newcomers who want variety without overcommitting. Whether you’re grabbing takeout or settling in, this combo reinforces the deli’s signature generosity. Pro move: snag a second full-size roll for later, and thank yourself mid-afternoon. Breakfast here isn’t rushed – it’s elevated, thoughtful, and calibrated to make your day better from the first bite.
5. Hospitality That Feels Like Family
Southern hospitality isn’t a slogan here – it’s the operating system. Reviews consistently spotlight owner Ms. Jody and her team for kindness, quick fixes, and a welcoming spirit. Mix-up with an order? They jump to make it right, sometimes with a warm coffee on the house. Long line? Expect water, samples, and upbeat guidance. The energy is caring yet efficient, the kind that turns a wait into a friendly chat. This warmth is felt in thoughtful touches: clear communication, portion generosity, and a true desire to delight. It’s why weekly rituals form, and why road-trippers reroute. You’ll leave full – and seen. In a fast-casual world, Devine stands apart by making every guest feel like a regular from visit one.
6. Navigating Lines, Timing, and Parking Like a Pro
This popular spot gets busy, especially weekend mornings, so a little strategy helps. Aim for early arrivals around opening or late-morning lulls; Sunday after 10 AM can mean a significant wait. Parking is limited in the lot, but street spaces on Devine Street are your friend. Order ahead when you can, and expect efficient line management with friendly updates. The space is cozy, so takeout is a smart move for larger groups. Note the hours: open 7 AM–2 PM Wednesday–Sunday, closed Monday and Tuesday. Prices hover around $10–20, with add-ons available for customization. Patience is rewarded with fresh, hot food that travels well. If service feels slow during rushes, it’s because they’re cooking to order – your first bite will explain the line.
7. What Regulars Recommend (and Why)
Ask insiders and you’ll hear a chorus of consistent picks. The black pepper maple bacon cinnamon roll hits sweet-savory nirvana; bourbon caramel and strawberry cheesecake are decadence personified. Grit bowls are universally praised, with shrimp and grits the standout – add roasted corn for texture magic. Sandwich lovers rave about the Big Max, and chili and hotdogs with sauerkraut, bacon, or chili earn surprise shout-outs. Coffee isn’t an afterthought – try the Southern pecan brew for nutty-smooth comfort. Dessert detours include apple cobbler (trust the cheese sprinkle hack!) and rotating treats. Newcomers should order one classic roll and one adventurous topping, plus a savory bowl to balance. You’ll leave with leftovers – and not a single regret.
8. Plan Your Visit: Details That Matter
Set your GPS to 33.9988055, -81.006304 or simply 2617 Devine St, Columbia, SC 29223. The deli operates Wednesday–Sunday, 7 AM–2 PM; closed Monday and Tuesday. Phone +1 803-465-4947 for queries, and peek at the menu or updates at thecinnamonrolldeli.com. Expect $10–20 per person, and remember many sandwiches include a mini roll and chips. If crowds stress you, arrive earlier or order ahead; consider takeout to enjoy at a nearby park. Feedback mentions tight quarters and limited parking, but also flawless flavors and stellar value. With a 4.8-star rating across 1,700+ reviews, it’s a Columbia essential. Bring friends, share plates, and let the cinnamon-sugar aroma guide your choices.
