This St. Augustine Dessert Shop Was Founded By A Food Network Chef, And It’s A Sweet Sensation

Culinary Destinations
By Alba Nolan

St. Augustine hides a dessert shop that turns casual cravings into full blown quests for one more bite. The cases glitter with glossy tarts, jewel like truffles, and cakes that look like they won best dressed at a pastry gala.

I went in curious and walked out plotting my return with a box under my arm and a grin I could not shake. Keep reading and I will show you how this sweet spot earned its buzz, what to order, and the small details that make the experience feel personal and worth a detour.

Where To Find It: Address, Hours, And First Impressions

© Crème de la Cocoa

Crème de la Cocoa sits at 299 San Marco Ave, St. Augustine, FL 32084, a short hop from the historic core and easy to reach along a straightforward stretch of road. Hours run most days from late morning into the early evening, with doors typically opening at 10 AM and closing at 6 PM on Thursdays, so plan for a daytime dessert run.

A quick call to +1 904-466-9499 or a glance at cremedelacocoa.com keeps you synced to current hours.

The exterior reads clean and welcoming, and the first step inside shifts the mood from casual errand to treat yourself mission. Glass cases shine, staff smile, and the air carries butter, chocolate, and toasted nuts in equal measure.

I clocked couples choosing wedding flavors next to travelers grabbing a single macaron, which says a lot about the range here.

Parking proved painless along San Marco Ave, and the flow inside felt calm even during a small rush. Seating is limited, yet the quick turnover helps.

I liked starting with a scan, then circling back once my brain caught up with my eyes.

The Food Network Connection And Chef Led Vision

© Crème de la Cocoa

This shop carries the spark of a Food Network alum, and you can taste that TV tested precision in the layering, textures, and finish. Recipes are built for the camera and the fork, which means clean lines, bold flavor points, and confident structure that slices neatly.

Nothing feels showy without purpose, and that restraint brings a calm kind of wow.

Staff reference techniques with easy fluency, discussing mousse set, crumb density, and chocolate temper like regular conversation. That fluency trickles down to the case, where a fruit curd lands bright rather than cloying, and a glaze holds a natural sheen.

I noticed how components stack in measured contrasts, sweet against tart, creamy against crisp.

You do not need to know the chef’s full resume to appreciate the result. The vision is flavor first, but presentation never lags.

It is the kind of place that convinces you precision is a form of hospitality, because the care shows up in every clean bite.

Signature Cakes Worth Planning A Trip For

© Crème de la Cocoa

Cake leads the lineup here, not as a fallback but as a headline act that sells out for birthdays, weddings, and spontaneous Tuesday joys. The balance stands out, with moist crumb, bright fillings, and icings that stay light without feeling shy.

Slices cut cleanly, which tells you structure has been dialed with care.

Red velvet shows depth instead of dye, leaning on cocoa and a tangy, cheesecake like filling that fans rave about. Carrot arrives tender with gentle spice, flecks of carrot you can see, and a finish that keeps sweetness in check.

German chocolate turns on coconut pecan richness meeting smooth chocolate layers, a Florida favorite in the case.

Pre ordering helps for full cakes, and staff guide sizing based on honest portions. Walk in slices rotate, so asking what is freshest pays off.

I plan trips around cake days now, and I am not even pretending otherwise.

Truffles, Macarons, And Petite Treats

© Crème de la Cocoa

The small format sweets hit with finesse, perfect for a quick treat or a curated gift box. Truffles bring layered flavors that linger, with shells that snap softly and centers that melt clean.

Macarons land with tidy feet and a balanced chew, not brittle, not gooey, just right for a two bite pause.

Coconut macarons earn repeat praise, and seasonal flavors rotate to keep curiosity alive. Staff pack boxes snugly to protect shells, and they label assortments so you can match the color to the flavor later.

Truffle assortments show off bright citrus, deep caramels, and nutty notes that feel crafted rather than crowded.

I like to combine a few macarons with a pair of truffles for a tidy sampler. The box looks thoughtful without guessing, and the textures build a quick tasting arc.

Leave room for a cookie sandwich too, because those oatmeal creme pies win hearts fast.

Wedding Tastings And Custom Orders

© Crème de la Cocoa

Romantics flock here for wedding planning because tastings feel generous, organized, and low stress. Staff walk through flavors, textures, and finishes, answering every practical question with warmth and directness.

The process covers portion counts, delivery timing, and display options so the cake does more than look pretty.

Design consultations move smoothly with photo references and sketching on the spot. Flavor splits across tiers solve the can not decide dilemma, and sheet cakes extend servings without crowding the display.

Dessert tables shine with mini shooters, macarons, truffles, and cookie sandwiches that disappear fast at receptions.

Follow up emails confirm details and calm nerves, which says a lot about their communication culture. The team stays proactive with reminders and post event check ins that feel thoughtful.

If a wedding is not on your calendar, custom birthdays get the same care, just on a shorter timeline.

Seasonal Specials And Limited Runs

© Crème de la Cocoa

Timing your visit around seasonal runs turns a good stop into a memorable one. Citrus brightens winter, berries paint spring, and spiced bakes cozy up the colder snaps that Florida still pretends to have.

The team plays with textures rather than dumping extra sugar, so flavors read clean and purposeful.

Limited items are posted in store and often teased online, which helps plan a targeted dash. A quick call can reserve a slice or two if you are nearby, and staff give honest estimates on availability.

I have learned to ask what just landed because warm pastries do not lounge long in the case.

Portion sizes stay shareable, so one limited slice can kick off a mini tasting. Pair it with a truffle or macaron to map a quick seasonal flight.

Those tiny runs capture the chef’s curiosity on a plate, and it is fun to chase.

Gluten Free And Dietary Notes

© Crème de la Cocoa

Gluten free options show up here as thoughtful choices rather than afterthoughts. A flourless chocolate option lands rich and silky, and certain macarons and dessert cups naturally fit the bill.

Labels help, and staff happily clarify ingredients so you can order with confidence and calm.

Cross contact is always a consideration in a busy bakery, and the team treats those questions with care. They never rush the conversation and will guide you toward the safest picks for your needs.

That level of respect matters more than a long list of substitutions.

Dairy and nut concerns get similar attention with honest guidance about production realities. I keep notes on what worked best for friends and ask staff for updates with each visit.

The result is dessert that feels celebratory without stress, which is exactly the point of dessert.

Service, Hospitality, And The Little Things

© Crème de la Cocoa

Great dessert wins you over, but service keeps you coming back without thinking twice. The team here communicates clearly, boxes treats like they are sending gifts, and handles rushes with calm energy.

Questions never feel inconvenient, and suggestions feel like helpful nudges rather than sales pushes.

Follow up notes after events, quick replies on email, and accurate pickup times add up. I noticed how carefully cakes are transferred to customers, with stable boards and clear carry instructions.

Even the stickers and labels look tidy, which sends a small signal that details matter.

The atmosphere builds trust fast, and that trust makes it easy to try new flavors. When a place remembers your last order, you feel known, not managed.

That is rare, and it sweetens the entire visit.

What To Order On Your First Visit

© Crème de la Cocoa

First timers do best with a slice plus two smalls. Start with red velvet for that cocoa tang and cheesecake style filling that fans keep praising.

Follow with a coconut macaron and one truffle so you catch texture contrast without flavor fatigue.

If slices are limited, carrot or German chocolate will not steer you wrong. Ask what just came out of the kitchen, because warm notes on a pastry can be a quiet thrill.

A cookie sandwich travels well for later, which helps extend your visit after you step back into the sun.

I like to split a slice in store, then box the rest for sunset. St. Augustine rewards snacking by the water, and this cake likes a view.

Keep a napkin handy and thank me later.

Takeout, Transport, And Storage Tips

© Crème de la Cocoa

Florida heat and buttercream are not best friends, so plan the ride. A small insulated bag in the trunk saves texture on longer drives, and staff will double box if you ask.

Keep cakes level on the floorboard and avoid sun soaked seats that warm boxes fast.

At home, chill items that include mousse, curd, or cream, then let slices sit at room temp before serving. That short rest loosens flavors and brings back the intended mouthfeel.

Truffles prefer cool, dry spots away from the freezer so chocolate temper stays glossy.

Leftovers store neatly in tight containers, and labels help you remember which slice was which. I mark serving notes on the box, then treat tomorrow like a planned encore.

Dessert discipline sounds noble, yet I have a hard time waiting.

Ambiance And Display Design

© Crème de la Cocoa

The room feels curated in a way that puts the desserts center stage. Clean lines, warm lighting, and uncluttered displays guide your eyes along the case like a gallery walk.

Colors lean neutral so the glazes and fruit pop naturally.

Music stays low, conversation hums, and the pace invites a small pause before you order. I appreciate the unobtrusive signage that names key components without crowding the glass.

It is the rare counter where you can focus, think, and still feel welcome to ask for help.

Boxes stack smartly behind the counter, ribbons ready for gifts, and the whole scene reads calm. That calm carries into the bite, almost like your brain had time to clear space.

I left lighter than I arrived, even with a heavier bag.

Pricing, Value, And How To Stretch Your Dollar

© Crème de la Cocoa

Quality like this lands at fair prices for artisan work, and portion sizes help the math. Slices feel generous enough to share, while truffles and macarons let you build a tasting without overcommitting.

The value shows up in precision, not just size, because you take home a dessert that performs.

Ask about mix and match boxes for small discounts or seasonal bundles that pop up. Sheet cake support for events saves budget while the display cake steals the spotlight.

I track my spend by choosing one signature item and adding two minis, which hits variety and restraint.

Nothing feels inflated for tourism, and staff will steer you away from more than you need. That honesty pairs nicely with transparent labeling and receipts that make sense.

Sweet deals taste better when they are also clear.

Planning Your Visit Around St. Augustine Adventures

© Crème de la Cocoa

A bakery stop doubles as a clever anchor for a St. Augustine day. I like to swing by late morning when doors open and lines are light, then head into the historic district with a treat tucked away.

Afternoon pickups work too, but popular items can thin by late day.

Parking along San Marco Ave keeps it easy, and busier weekends reward early arrivals. Factor in chill time for anything with mousse, especially if your next stop sits under bright sun.

A little planning preserves textures and tempers, and your taste buds will thank you.

After the sugar high, the city offers plenty of walking that resets the meter. Bring water, stash napkins, and save one macaron for a scenic bench.

That is my tiny ritual, and it never gets old.

Why This Shop Earns Loyal Regulars

© Crème de la Cocoa

Return visits come easy when a place nails flavor, consistency, and kindness in one sweep. Every trip here meets that mark, with desserts that taste as dialed on a quiet Tuesday as they do during a wedding rush.

The ratio of sweetness to nuance lands right, which keeps cravings curious instead of tired.

Reviews echo the same points I felt: outstanding cakes, expert truffles, helpful tastings, and follow through after big days. Communication becomes part of the product, and that is rare in a dessert world crowded with pretty but forgettable plates.

I keep recommending it because friends leave smiling, not just full.

In a city full of reasons to wander, this becomes a reason to return. One slice turns into a tradition, and traditions hold fast.

That is how regulars are made, one clean bite at a time.