5 Must-Try NJ Soft Pretzels That Put Big Chains to Shame

Food & Drink Travel
By Lena Hartley

Soft pretzels are a staple in New Jersey – from ballparks and boardwalks to family-owned bakeries that have been twisting dough for generations. While national chains like Auntie Anne’s and Wetzel’s get plenty of attention, locals know the 5 must-try NJ soft pretzels that locals say blow the chains away.

1. Philly Pretzel Factory (Multiple NJ Locations)

© Merchant View 360

This pretzel giant, though born in Philadelphia, finds a welcoming home in New Jersey’s heart. Known for their chewy, perfectly twisted soft pretzels, they have become a favorite at parties, fundraisers, and sports events across the Garden State. Whether you’re hosting a birthday or heading to a tailgate, their pretzels deliver joy in every bite. The tradition of sharing these iconic treats brings communities together. Picture yourself savoring a warm, salty pretzel while cheering for your team. Their consistency in quality makes them a reliable choice for gatherings. Embrace the rich, doughy goodness that keeps locals coming back. It’s not just a pretzel; it’s a memory in the making.

2. Freehold Hot Bagels & Pretzels (Freehold)

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In Freehold, this favorite spot is known for more than just bagels. Their pretzels, big, doughy, and fresh, captivate a loyal customer base. Each pretzel is a testament to the shop’s dedication to quality. The bustling atmosphere reflects the community’s love for these classic treats. Whether on the go or enjoying a moment with friends, these pretzels offer comfort and satisfaction. The shop’s friendly staff and welcoming environment make each visit a pleasure. It’s not just a purchase; it’s a part of daily life in Freehold. Enjoy the delightful flavors that make this spot a cherished local gem.

3. Bernie’s Pretzels (Wildwood Boardwalk)

© PHILADELPHIA.Today

On Wildwood’s famous boardwalk, Bernie’s Pretzels is a summer tradition. Their buttery, melt-in-your-mouth pretzels capture the essence of vacation days and childhood memories. As you stroll along the boardwalk, the tempting aroma draws you in. Join the crowd of tourists and locals savoring each bite under the sun. These pretzels are more than a snack; they’re a part of the Wildwood experience. The cheerful ambiance and ocean breeze enhance the enjoyment of these delightful treats. Each visit to Bernie’s is a chance to indulge in nostalgia and create new memories by the sea.

4. Holland Sundries

© Asbury Park Press

Nestled in the heart of Bradley Beach, NJ, Holland Sundries is renowned for its delectable pretzels. This local favorite offers a cozy environment where patrons can savor freshly-made pretzels, each twist bursting with flavor. Known for quality and consistency, Holland Sundries attracts both locals and tourists. Its presence on lists of “Pretzel Places in New Jersey” is a testament to its popularity. Dive into a world of taste and tradition at Holland Sundries, where the simple pretzel becomes a culinary delight.

5. Asbury Park Festhalle & Biergarten

© Hops & Horns

Asbury Park Festhalle & Biergarten is not your average pretzel destination. Located in Asbury Park, NJ, it offers an authentic biergarten experience with giant pretzels that steal the show. Accompanied by Liptauer cheese and mustard, these pretzels are a favorite among locals and visitors alike. The lively atmosphere and communal seating encourage camaraderie and enjoyment. With its combination of great food and a festive environment, Asbury Park Festhalle & Biergarten is a standout. It’s more than just pretzels; it’s a celebration of flavor and fun.