10 Jersey Shore Towns Locals Say Have Changed – But Still Keep Their Charm

New Jersey
By Catherine Hollis

The Jersey Shore has transformed over the decades – boardwalks rebuilt, mom-and-pop motels replaced by luxury condos, and diverse crowds filling the beaches. Yet, each town retains the spirit and charm that drew locals there first. Here’s a look at 10 iconic Jersey Shore towns, then and now.

1. Asbury Park

© Jersey’s Best

Asbury Park, once a bustling resort in the 20th century, saw decline in the ’80s and ’90s. Shuttered venues and empty boardwalks marked a period of stagnation. But the spirit of the town was never lost.

Today, Asbury Park thrives as a hub for art, music, and LGBTQ+ culture. The revitalized boardwalk and venues like The Stone Pony attract a new generation. Trendy eateries and indie boutiques line the streets, breathing new life into the area.

This vibrant transformation makes Asbury Park one of the Shore’s most exciting destinations. Its blend of history and modernity ensures it remains a beloved spot for both locals and visitors, carrying its rich cultural heritage forward.

2. Ocean City

© NJ Kids

Ocean City has long been cherished as a family-friendly “dry town,” famous for its wholesome atmosphere. Saltwater taffy, mini golf, and classic boardwalk rides were staples of summer.

Today, while Ocean City has modernized with upscale dining and new hotels, it retains its old-fashioned charm. The boardwalk is cleaner and more polished, drawing families who value its nostalgic appeal.

This perfect blend of past and present keeps Ocean City a top destination. Its commitment to maintaining a family-friendly environment ensures generations can enjoy this cherished coastal town, where timeless traditions meet contemporary comforts.

3. Wildwood

© The Wildwoods, NJ

Wildwood’s mid-century charm is undeniable, with its iconic neon lights and doo-wop motels. In the ’60s and ’70s, it was all about cruising the strip and enjoying the vibrant nightlife.

Today, Wildwood embraces its retro flair, making it a nostalgic destination for families. The unique mid-century architecture remains a highlight, capturing the essence of vintage Jersey.

While modern amenities have been added, Wildwood has managed to retain the energy and spirit that made it a favorite. Families and nostalgia seekers alike find joy in its timeless charm, celebrating the past while enjoying the present.

4. Cape May

© NJ Family

Cape May, with its elegant Victorian homes, offers a timeless seaside retreat. Since the 1800s, its ornate architecture and quiet beaches have drawn vacationers.

Today, Cape May remains a blend of past elegance and modern sophistication. Boutique inns and farm-to-table dining add a contemporary touch to its charming streets.

A haven for history buffs and beach lovers, Cape May continues to captivate with its old-world atmosphere. Its harmonious mix of history and innovation ensures it remains a beloved destination, perfect for those seeking both relaxation and discovery.

5. Seaside Heights

© NJ Family

Seaside Heights, once known for its wild nightlife and MTV fame, has undergone significant changes. Post-Sandy reconstruction brought new vitality to the area, focusing more on family and small-scale tourism.

Today, the boardwalk retains its fun and lively spirit but with a more polished appearance. Families can enjoy classic rides and arcades in a revitalized setting.

This transformation makes Seaside Heights both nostalgic and refreshing. The shift towards a cleaner, family-friendly environment ensures it remains a favorite for locals, offering the same boardwalk fun with a modern twist.

6. Long Branch

© Long Branch Condos

Long Branch was once a glamorous 19th-century resort town that later faded as crowds moved on. Its revival is nothing short of remarkable, thanks to the development of Pier Village.

Today, Long Branch is a mix of luxury living, fine dining, and beachside energy. The oceanfront area has become a vibrant locale for visitors seeking both relaxation and entertainment.

This renaissance has restored Long Branch to its former glory, making it a desirable destination again. Its blend of historic roots and modern amenities attracts those who appreciate both the past and present.

7. Point Pleasant Beach

© Tripadvisor

Point Pleasant Beach has long been favored for its family-friendly boardwalk and the classic Jenkinson’s Aquarium. It’s a nostalgic spot for kids and parents, offering timeless fun.

Today, the town has added new restaurants and modern beach amenities, enhancing its appeal without losing its small-town heart. Families continue to find joy in its charming atmosphere.

This balance of tradition and innovation keeps Point Pleasant Beach a go-to destination. Its commitment to maintaining a welcoming environment ensures it remains a cherished place for both new and returning visitors.

8. Belmar

© Pet Friendly Travel

Belmar was once a youthful hotspot known for party weekends and surf competitions. Its transformation into a well-rounded coastal community is noteworthy.

Today, Belmar boasts great beaches, seafood joints, and a growing focus on eco-friendly tourism. Local events and a strong community spirit add to its charm.

This evolution has made Belmar a vibrant yet relaxing destination. Its blend of lively energy and sustainable initiatives attracts those seeking both fun and responsible travel, ensuring it remains a beloved Jersey Shore town.

9. Avalon

© Airbnb

Avalon’s reputation for quiet affluence and pristine beaches has made it an exclusive getaway for decades. Its serene atmosphere and elegant charm are timeless.

Today, Avalon remains upscale, with modern developments and gourmet dining adding a contemporary flair. Newer amenities complement its long-standing elegance.

This blend of tradition and modernity ensures Avalon remains a favorite among those seeking a luxurious escape. Its commitment to maintaining a sophisticated environment keeps it a top choice for discerning travelers.

10. Atlantic City

© Expedia

Atlantic City, once crowned the “Queen of Resorts,” later reinvented itself as the East Coast’s casino capital. Its evolution continues today, reaching beyond gambling.

Now, Atlantic City offers luxury hotels, entertainment venues, and a growing focus on culture, dining, and beach festivals. This shift has broadened its appeal.

The city’s ability to adapt and thrive makes it a dynamic destination. Its blend of historic charm and modern attractions ensures Atlantic City remains a vibrant hub for both locals and visitors seeking diverse experiences.