There is a small pastry shop tucked along a quiet street in Pitman, New Jersey, that has quietly built one of the most loyal followings in all of Gloucester County. The kind of place where people drive out of their way just to pick up a dozen, and then end up ordering two dozen because they cannot help themselves.
Creme puffs are not exactly a new concept, but this shop has taken that classic pastry and turned it into something people genuinely plan their weekends around. From freshly filled puffs in rotating seasonal flavors to custom cakes, vegan options, and full dessert tables for weddings and events, the range here is far wider than the modest storefront suggests.
This is not just a bakery stop. For a lot of people in South Jersey, it has become a full-blown tradition.
Where to Find This Little Gem on Holly Avenue
Chloe’s Creme Puffs is located at 7 E Holly Ave, Pitman, NJ 08071, right in the heart of this small South Jersey borough. The shop sits along East Holly Avenue, just past the Broadway crossing, in a compact storefront that is easy to miss if you are moving too fast down the street.
Pitman itself is a walkable, close-knit community with a classic small-town feel, and this bakery fits right into that character. The shop is open Wednesday through Friday from 10 AM to 5 PM, and Saturday from 10 AM to 4 PM.
It is closed Sunday through Tuesday, so planning ahead is important before making the trip.
Parking along the street is limited, which is worth keeping in mind during busy weekend mornings. The size of the shop is small, but what comes out of that kitchen more than makes up for the limited footprint.
The Story Behind the Shop
Chloe’s Creme Puffs is owned and operated by Alison, who has become a well-known face in the Pitman dessert community. She built this shop around a straightforward idea: take one classic pastry and do it better than anyone else in the area.
What started as a small-batch operation has grown into a full catering and custom-order business that handles everything from birthday cakes to wedding dessert tables. Alison is known for being hands-on with every order, personally communicating with clients, handling deliveries, and even setting up dessert displays at event venues.
The business name references Chloe, but the energy and craftsmanship behind it all comes from Alison’s dedication to quality and personal connection with every customer. That level of care is rare in a small retail bakery setting, and it is a big part of why this shop has earned the kind of loyalty it has built over the years.
The Creme Puff That Started It All
The creme puff is the centerpiece of everything at this shop, and for good reason. Each puff is filled to order, which means the pastry shell stays crisp and the filling stays fresh rather than sitting in a case for hours getting soggy.
The shell itself has a light, balanced texture that holds its shape during transport without becoming tough. The fillings are not overly sweet, which is one of the details that keeps people coming back.
Classic options like vanilla and chocolate are always crowd favorites, but the rotating seasonal flavors are where things get really interesting.
Cookies and cream, pistachio, and lavender are just a few of the flavors that have made strong impressions. Six creme puffs cost around $7.50, making them one of the most affordable indulgences in South Jersey.
A baker’s dozen in three flavors is a popular way to sample the range without committing to just one.
Vegan Options That Actually Deliver
Vegan desserts at most bakeries feel like an afterthought, but at Chloe’s Creme Puffs, they are treated with the same attention as every other item on the menu. The vegan creme puffs come in flavors like chocolate and vanilla, and they hold up just as well as the traditional versions.
The vegan icing used on cakes has earned particular praise for not being overly sweet, which is a common issue with many standard buttercream frostings. For families with lactose intolerance or dietary restrictions, having a bakery that genuinely caters to those needs without sacrificing quality is a significant find.
Vegan brownies, vegan chocolate chip items, and vegan strawberry shortcake options have all been part of the shop’s offerings at various points. For events and parties where guests have mixed dietary needs, Chloe’s ability to cover both traditional and vegan desserts from the same kitchen makes logistics considerably easier.
Custom Cakes That Go Beyond the Basics
Custom cake orders are a major part of what Chloe’s Creme Puffs does, and the results consistently exceed what customers expect when they first walk through the door. The honey vanilla cake is one of the most recommended options, combining a classic flavor profile with a beautifully decorated finish.
Vanilla cake with strawberry filling has been a popular birthday choice, with a dense crumb that carries a full flavor without feeling dry. The icing is applied with clear skill, and multiple cakes have been compared to wedding-quality decoration by the people who have ordered them.
Short-notice orders have been accommodated when other local bakeries were unavailable, which speaks to the shop’s flexibility and commitment to helping customers. The team listens carefully to design requests and works to bring the customer’s vision to life rather than defaulting to a standard template.
For milestone birthdays and celebrations, this shop has become a reliable go-to.
Wedding Dessert Tables Done Right
Weddings call for something memorable on the dessert front, and Chloe’s Creme Puffs has built a strong reputation as a catering partner for exactly those kinds of events. Couples who are not interested in a traditional wedding cake have found the shop’s dessert table concept to be a practical and crowd-pleasing alternative.
A typical wedding spread might include a large display of assorted creme puffs, dessert shooters, and mini fruit crumbles, all designed to be portable so guests can keep moving and enjoying the celebration. Alison personally handles the tasting appointments, walking couples through a wide range of options and accommodating different dietary needs within a single order.
Delivery and setup at the venue are part of the service, and the shop has traveled to locations including Cape May for events. Every guest at a wedding tends to have a different favorite from the table, which says a lot about the depth of the menu.
Bridal Showers and Events Made Easy
Bridal showers are one of the most common events that Chloe’s Creme Puffs caters, and the shop has handled orders of over 20 dozen assorted desserts for single events without missing a beat. The process from initial inquiry to pickup or delivery is described as smooth and well-organized.
Alison communicates clearly throughout the planning process, making it easy for event organizers to confirm details and make adjustments. At bridal showers, the dessert shooters and creme puffs have consistently been the items that guests ask about first, often wanting to know where the food came from before the event is even over.
Having a single vendor who can provide such a wide variety of desserts for a large group simplifies event planning considerably. The shop’s ability to handle large-volume orders while maintaining quality across every single item is one of the reasons it keeps getting recommended for celebrations of all sizes across South Jersey.
Scones, Canolis, and More on the Menu
Creme puffs may be the headliner, but the supporting cast at Chloe’s is worth equal attention. Scones are a regular part of the menu and have earned their own loyal following among customers who like to pair them with a morning coffee.
Canolis, key lime pie, and dessert shooters round out a menu that goes well beyond what the shop’s name suggests. The key lime pie has been called the best around by more than a few regulars, which is high praise in a region with no shortage of dessert options.
Dessert shooters have been a consistent crowd-pleaser at events, offering individual portions that are easy to serve without cutting or plating. The variety on the menu means that even customers who are not creme puff fans will find something worth ordering.
It is the kind of bakery that rewards repeat visits because there is always something new to try.
The Freshness Factor That Sets It Apart
One of the most talked-about qualities at Chloe’s Creme Puffs is how fresh everything is. The puffs are filled to order rather than pre-filled and left sitting in a case, which makes a noticeable difference in both texture and taste.
Getting a puff right as it comes out of the oven, with cold cream filling meeting a warm shell, is the kind of experience that turns a first-time customer into a regular. The freshness extends to every item on the menu, not just the signature puffs.
Cakes are made to order, scones are baked fresh, and the fillings are prepared with ingredients that prioritize flavor over shelf life. That commitment to freshness is a deliberate choice that requires more effort and planning than simply pre-making everything in bulk.
For a small shop operating just four days a week, the consistency of quality across every order is a genuine achievement.
A Family Tradition in the Making
For many families in the Pitman area, Chloe’s Creme Puffs has become a built-in part of holiday traditions. Valentine’s Day, birthdays, and other celebrations have all become occasions where a stop at the shop is simply part of the plan.
The shop’s ability to handle every flavor and format, from a single dozen puffs to a full wedding dessert table, means it can serve the same family across dozens of different occasions over the years. That kind of range builds long-term loyalty in a way that a single-item specialty shop cannot always achieve.
Parents who started coming in for themselves now bring their kids, and college students returning home for breaks have made it a first stop. The consistency of quality across years of visits is what turns a good bakery into a genuine family tradition.
When a place shows up reliably at every celebration, it stops being just a shop and becomes part of the story.
Hot Chocolate Macarons and Seasonal Surprises
Beyond the creme puff lineup, Chloe’s has offered specialty items like hot chocolate macarons that have made a strong impression on customers who stumble across them. The hot chocolate macaron carries a flavor that closely mirrors a warm cup of the drink, which is a tricky balance to pull off in a baked form.
Seasonal and limited-run items like these are part of what keeps the shop interesting for repeat customers. There is always the possibility of finding something new on the menu that was not there the last time, which adds an element of discovery to each visit.
This approach to seasonal creativity reflects the kind of bakery that is driven by genuine enthusiasm for pastry-making rather than just running a standard menu on repeat. Customers who follow the shop closely or check in regularly are often rewarded with flavors and items that do not stick around forever, making each visit feel a little bit special.
Practical Tips for Your First Visit
A few things are worth knowing before making the trip to Chloe’s Creme Puffs for the first time. Parking along East Holly Avenue is limited, so arriving a few minutes early or being prepared to park a short walk away is a good strategy, especially on Saturdays.
The shop is only open Wednesday through Friday from 10 AM to 5 PM, and Saturday from 10 AM to 4 PM. It is closed Sunday through Tuesday, so checking the schedule before heading out is essential.
For large orders, custom cakes, or event catering, reaching out in advance is strongly recommended rather than walking in and hoping for availability.
The daily flavor list for creme puffs changes, so calling ahead or checking the shop’s website at chloescremepuffs.com is a smart move if there is a specific flavor on the wish list. First-time visitors who show up without a plan tend to leave happy anyway, but a little preparation makes the experience even better.
Why This Shop Punches Way Above Its Weight
The physical size of Chloe’s Creme Puffs does not begin to reflect the scale of what the shop actually produces. A small storefront on a quiet street in Pitman handles birthday cakes, wedding dessert tables, bridal shower catering, and daily walk-in orders all at once.
The shop has traveled to venues as far as Cape May for event delivery and setup, which is not something most small local bakeries take on. The combination of a tight menu focus and a wide range of execution, from individual puffs to large-scale event catering, is a balance that takes real skill to maintain.
That ability to perform at a high level across so many different formats is exactly what has earned the shop its reputation in South Jersey. A 4.9-star rating across nearly 175 reviews is not something that happens by accident.
It is the result of consistent quality, genuine care, and a clear understanding of what makes a dessert worth driving across town for.
A Sweet Spot Worth the Trip
Chloe’s Creme Puffs is the kind of place that earns its reputation one pastry at a time. The shop does not rely on a flashy location or a large space to draw people in.
It relies on the quality of what comes out of the kitchen, and that approach has clearly worked.
Whether someone is stopping in for a quick half-dozen on a Friday afternoon or placing a full catering order for a 150-person wedding, the experience is handled with the same level of care. That consistency across both the smallest and largest orders is rare and worth acknowledging.
For anyone passing through Pitman or making a dedicated trip to South Jersey, a stop at 7 E Holly Ave is well worth building into the schedule. The creme puffs alone justify the detour, but the full menu makes it the kind of place that is hard to visit just once.


















