Unearth The Voyage
There is a shop on NW 23rd Street in Oklahoma City that stops people mid-stride the moment they walk through the door. Floor-to-ceiling shelves packed with crystals, curiosities, candles, and things you never knew you needed create an atmosphere that feels unlike any other retail space in the state.
The store has earned a near-perfect 4.8-star rating from over 2,600 visitors, and that number keeps climbing for good reason. By the time you finish reading, you will want to clear your afternoon schedule and head straight there.
The Address and First Impressions
From the outside, 1209 NW 23rd St in Oklahoma City, OK 73106 looks like a modest storefront tucked into the lively NW 23rd Street corridor. That first glance is one of the most misleading things about the entire experience.
Craig’s Curious Emporium occupies a space that is dramatically larger on the inside than its street-facing exterior suggests. Visitors frequently comment on how the shop seems to stretch on forever once you cross the threshold, revealing room after room of carefully arranged oddities, spiritual supplies, jewelry, and decor.
The neighborhood itself adds to the charm. NW 23rd Street is one of Oklahoma City’s most eclectic commercial strips, lined with independent businesses and creative storefronts.
Craig’s fits right in while still managing to stand out from everything around it.
The store is open Tuesday through Sunday, 11 AM to 7 PM, and is closed on Tuesdays. You can reach them at 405-524-9447 or browse ahead of time at craigsemporium.com before your visit.
A Store That Defies Easy Description
Trying to explain what Craig’s Curious Emporium actually sells is a bit like trying to describe a dream after you wake up. The categories blur together in the best possible way.
On any given visit you might pass through a section devoted to raw geodes and polished crystals, then turn a corner to find skull mugs, dice sets, fridge magnets, and avant-garde light fixtures hanging overhead. A giant Martian statue greets visitors near the lobby, setting the tone immediately for everything that follows.
The merchandise ranges from creepy to funny, from witchy to sweet, from practical to purely decorative. Pagan and Wiccan supplies sit alongside metaphysical books, novelty gifts, and handcrafted jewelry.
There is genuinely something for every kind of curious person, regardless of what belief system or aesthetic they bring through the door.
Even repeat visitors consistently discover items they missed on previous trips. The inventory rotates and expands regularly, so no two visits feel exactly the same.
That sense of ongoing discovery is a big part of what keeps people coming back season after season.
The Crystal and Gemstone Selection
Few things draw people to Craig’s more reliably than the crystal and gemstone collection. The selection is widely regarded as the largest of its kind in Oklahoma, and spending time with it feels less like shopping and more like a slow, satisfying excavation.
Raw geodes in every size line the shelves alongside polished tumbled stones, crystal towers, and specialty pieces that range from affordable everyday finds to genuinely impressive display-worthy specimens. Amethyst, moonstone, and dozens of other varieties are consistently stocked, and the staff can speak knowledgeably about the properties and origins of what they carry.
One shopper picked up a white moonstone ring and an amethyst ring during a single visit, both of which she described as impossible to put down once she held them. That kind of tactile, personal connection to the merchandise is something online shopping simply cannot replicate.
Whether you are a seasoned collector who knows exactly what you are hunting for or someone who just thinks rocks are pretty, the crystal section rewards careful browsing. Budget extra time here because it is easy to lose track of the clock entirely.
Candles, Incense, and Aromatic Supplies
The scent hits you before you even reach the candle section. Craig’s carries an extensive range of incense varieties, and the fragrance that drifts through the store is one of those sensory details that visitors mention again and again when describing the overall atmosphere.
The incense selection alone is broad enough to satisfy both casual browsers and dedicated practitioners. Brands like Maya incense are stocked alongside a rotating variety of other options, and the prices are consistently described as fair and accessible.
The newer incense holder displays are a recent addition that shoppers have responded to enthusiastically.
Candles at Craig’s are not afterthoughts. The shop carries ritual candles, decorative candles, scented candles, and specialty varieties intended for specific metaphysical purposes.
Regular customers make annual or seasonal trips specifically to restock their candle and incense supplies.
The aromatic experience of being inside the store is genuinely part of what makes a visit memorable. Body oils are also part of the inventory, and the creamsicle body oil in particular has developed a small but passionate following among customers who wish the bottles were considerably larger than they are.
Tarot, Books, and Metaphysical Tools
Craig’s has built a reputation as one of the most fully stocked metaphysical supply destinations in the state, and the tarot and books section is a strong part of that reputation. The selection covers a wide range of traditions, skill levels, and interests.
Multiple tarot decks are available at any given time, from classic designs to modern artistic interpretations that appeal to collectors as much as practitioners. Staff members in the back of the store are particularly knowledgeable about tarot and can offer thoughtful suggestions based on what a customer is looking for, whether that is a first deck or an addition to an existing collection.
The book selection covers herbalism, crystal work, paganism, Wicca, astrology, and general metaphysical study. These are not generic gift shop titles.
The inventory reflects a genuine understanding of what serious practitioners actually read and reference.
Herbs are also stocked for those who use them in ritual or wellness contexts. The combination of books, tools, and raw materials means that Craig’s functions as a genuine resource for the local spiritual community, not just a novelty destination for curious outsiders passing through.
Jewelry That People Actually Fall For
The jewelry section at Craig’s operates on a different level than what you find at most gift shops. These are not mass-produced trinkets in a spinning rack by the register.
The pieces are displayed thoughtfully, and the staff assigned to that area treat the selection with real care and expertise.
Rings are a particular strength. Moonstone, amethyst, and other gemstone rings are available at a range of price points, and the staff take the time to walk customers through their options without any pressure.
One couple shopping for wedding rings found the experience genuinely helpful and came away with exactly what they were looking for.
The jewelry section has also earned specific staff shoutouts in customer feedback more than almost any other part of the store. Names like Alison, Brynna, and other team members in that department come up repeatedly in connection with exceptional service and product knowledge.
Necklaces, bracelets, and other pieces round out the selection. Many of the items incorporate crystals and stones that tie back to other sections of the store, creating a satisfying through-line for shoppers who are building a collection across multiple categories.
Psychic Readings and Spiritual Services
Not every gift shop offers a psychic reading alongside its retail inventory, but Craig’s is not every gift shop. The store hosts in-house psychic services, and the resident reader, Mystic Kirmani, has developed a dedicated following among both locals and out-of-town visitors.
Appointments are available for those interested, and the readings are described by people who have experienced them as surprisingly specific and personally resonant. First-time visitors who arrived skeptical have left with a noticeably different perspective on what the experience can offer.
The palm reading and tarot reading services add a dimension to Craig’s that elevates it beyond a standard shopping trip. For many visitors, booking a session with Kirmani is the main event, with the retail browsing serving as a pleasant bonus on either side of the appointment.
The staff member Amber has also been noted for helping guide customers toward the spiritual services and products that fit their individual needs. Having knowledgeable people on the floor who understand both the merchandise and the services creates a cohesive experience that is hard to find anywhere else in Oklahoma City.
It is worth calling ahead to schedule.
The Atmosphere and Store Layout
The layout of Craig’s is part of what makes it such a compelling place to spend an afternoon. There is no single obvious path through the store, which means every visit can unfold differently depending on which direction you wander first.
Shelves are stacked high enough that some shoppers adopt a systematic approach, doing one pass at eye level, another focused lower, and a third looking up toward the ceiling displays. Even with that kind of deliberate strategy, it is genuinely possible to miss things.
The density of merchandise is remarkable without feeling chaotic.
Avant-garde light fixtures overhead add visual interest to the shopping experience beyond just the products themselves. The overall atmosphere skews warm and welcoming rather than dark or intimidating, which matters for a store that carries items some shoppers might find unfamiliar or unusual.
A free-roaming dog has been spotted in the store on visits, adding an unexpectedly endearing element to the browsing experience. The shop is also wheelchair accessible, though some areas are noted as tight given the volume of merchandise on display.
The general vibe is inclusive, calm, and genuinely welcoming to all kinds of visitors.
The Staff That Makes It Special
A great product selection can carry a store only so far. What consistently pushes Craig’s into a category of its own is the quality of the people who work there.
Staff members across every department are described as knowledgeable, personable, and genuinely interested in helping customers find what they are looking for. This is not the kind of store where employees disappear into a back room.
They are present, engaged, and easy to approach with questions.
The team covers a wide range of expertise. Whether a customer needs help selecting a crystal based on its properties, wants guidance on which tarot deck suits a beginner, or is looking for the right candle for a specific purpose, someone on the floor can usually provide a useful and informed answer.
Names like Michele, Kat, Nick, Amber, Alison, and Brynna come up repeatedly in customer feedback as standout team members who went beyond basic retail service. That kind of staff consistency is rare and reflects well on how the store is run overall.
The friendly environment they create is a significant reason why so many first-time visitors turn into regulars.
The Sister Store Next Door
Craig’s Curious Emporium has been growing, and the most visible sign of that growth is the sister store that recently opened right next door to the original location on NW 23rd Street. For regular visitors, this expansion is a genuinely exciting development.
The new adjacent space gives the overall Craig’s experience even more room to breathe, adding inventory and display areas that extend what was already an impressive collection. Shoppers who have visited both stores in a single trip describe the combined experience as a full afternoon commitment in the best possible sense.
The expansion reflects the kind of organic growth that happens when a business genuinely connects with its community. Craig’s did not rush to open a second location across town.
It expanded thoughtfully, right next door, keeping the energy concentrated and cohesive on a single block.
The fact that the store appears to still be growing suggests that this is not the final form of what Craig’s will become. Visitors who have been coming for years note that each return trip reveals something new, and the sister store adds an entirely fresh layer to explore.
It is worth treating both spaces as part of a single extended visit.
Who Visits and Why They Return
Craig’s draws a genuinely diverse crowd. On any given day the store might host a first-time visitor from out of state, a local who stops in every few weeks to check new inventory, a couple shopping for wedding rings, and someone who just needed a reason to treat themselves after a hard week.
Road trippers from neighboring states list Craig’s as a must-stop on their Oklahoma City itineraries, treating it the way other travelers treat landmark restaurants or famous museums. Visitors from as far as Minnesota and Louisiana have called it an Oklahoma staple worth visiting even without a specific purchase in mind.
The store works equally well for committed practitioners of metaphysical traditions and for people who simply appreciate unusual, well-curated retail spaces. That broad appeal is not accidental.
The inventory is diverse enough and the atmosphere welcoming enough that almost no one feels out of place browsing the shelves.
Annual birthday trips to restock candles and incense supplies are a tradition for some regulars. Others come in seasonally when new inventory arrives.
The combination of reliable staples and rotating fresh stock gives every type of visitor a reason to keep scheduling the next trip back.
Tips for Planning Your Visit
A little planning goes a long way at Craig’s, mostly because the store rewards visitors who give themselves enough time to actually see it properly. Rushing through is possible, but it means missing a significant portion of what makes the place worth the trip.
The shop is open Wednesday through Monday from 11 AM to 7 PM and is closed on Tuesdays. Arriving closer to opening time on a weekday tends to mean a quieter experience with more room to browse without bumping into crowds.
Weekend visits are livelier and can feel festive, though the store does occasionally host special events that draw larger groups.
If a psychic reading with Mystic Kirmani is on your agenda, calling ahead to 405-524-9447 to schedule an appointment is the smart move rather than hoping walk-in time is available. The website at craigsemporium.com is also worth checking before you visit for any updates on new inventory or events.
Bring more time than you think you need and a slightly flexible budget. The prices are described by regulars as reasonable and fair, but the sheer volume of tempting items means it is easy to walk out with considerably more than you planned to buy.
