Unearth The Voyage
There is a small bakery tucked away in Bethany, Oklahoma, that does not advertise loudly or chase viral trends. It just quietly makes cheesecake so good that people drive 30 minutes, sometimes more, just to get their hands on a slice.
The name alone is enough to make you smile: Not Cho Cheesecake. Once you try it, you will completely understand why regulars keep coming back, why first-timers walk out in disbelief, and why this unassuming spot has earned a loyal following that stretches well beyond the Oklahoma City metro area.
Keep reading, because this place is worth every word.
Where to Find This Cheesecake Treasure
Not Cho Cheesecake sits at 3934 N College Ave, Bethany, OK 73008, just a short drive west of Oklahoma City. The address might not scream “destination bakery,” but once you know what is waiting inside, that drive feels like the easiest decision you will make all week.
Bethany is a quiet, tight-knit community, and this bakery fits right into its unpretentious, welcoming character. There are no flashing signs or fancy window displays pulling you in from the highway.
The place relies almost entirely on word of mouth, and honestly, that says everything about the quality.
The shop is open Tuesday through Friday from 12 to 7 PM, and on Saturdays from 12 to 4:30 PM. It is closed on Sundays and Mondays, so planning ahead is a must.
You can reach them at 405-782-0880 or check out their website at notchocheesecake.com before making the trip. A quick call ahead never hurts, especially if you have your eye on a specific flavor.
The Story Behind the Name
The name “Not Cho Cheesecake” is playful, confident, and a little cheeky, and it tells you something important about the personality of this place before you even open the door. It is not trying to be every bakery for every person.
It has a clear identity, and it owns that identity completely.
The owner, Glenn, is the creative force behind the operation. Reviews consistently describe him as warm, passionate, and deeply invested in every product that leaves his kitchen.
He has spoken openly about how food is bigger than just food to him. For Glenn, sharing cheesecake is about sharing love, and that philosophy comes through in every bite.
This is not a corporate operation with a standardized recipe sheet. Each cheesecake reflects real craft and genuine care.
Glenn has built something personal here, a bakery that feels more like being welcomed into someone’s home kitchen than walking into a retail space. That sense of authenticity is rare, and customers feel it the moment they walk through the door.
A Flavor Menu That Defies Expectations
The flavor lineup at Not Cho Cheesecake is where things get seriously exciting. This is not a place that hands you a choice between plain and strawberry and calls it a day.
The menu is bold, creative, and constantly surprising.
Some of the standout options include the Big Momma, which features a full peach cobbler piled right on top of the cheesecake. There is also the Booberry, the Tennessee Whiskey with pecans, a double crust strawberry, a death by chocolate option, and even a pickle cheesecake for the truly adventurous.
The cookies and cream and chocolate chip cookie versions have also earned serious praise from regulars.
What makes the range so impressive is that none of these flavors feel gimmicky. Each one is executed with the same care and skill as the next.
The cheesecake base itself is creamy, rich, and perfectly balanced in sweetness, never cloying or overpowering. The toppings and mix-ins feel like natural extensions of a great foundation rather than distractions from it.
Sizing Options That Actually Make Sense
One of the smartest things about Not Cho Cheesecake is how they think about portion sizes. Rather than forcing you into one giant whole cheesecake or a single overpriced slice, they offer a range of sizes designed to match different occasions and appetites.
The “We Cheesecake” is a popular option sized perfectly for two people. At first glance, the price might raise an eyebrow, but when you compare it to ordering two dessert slices at a sit-down restaurant, the value becomes very clear.
You are getting a premium product at a price that actually makes sense once you understand what goes into it.
They also offer cupcake-sized cheesecakes, which are a fun option if you want to sample a couple of different flavors without committing to a full portion. For larger gatherings or special occasions, bigger sizes are available as well.
The 12-inch strawberry cheesecake, for example, has been described as an absolute showstopper at parties. Whatever the occasion, there is a size that fits it perfectly.
The Cinnamon Rolls That Steal the Show
Most people walk into Not Cho Cheesecake with one thing on their mind, but they often leave talking about something they did not even plan to try. The cinnamon rolls here have developed a reputation that rivals the cheesecake itself, and that is no small thing.
Fresh out of the oven, these rolls are soft, warm, and perfectly balanced between sweet and doughy. The owner has been known to gift visiting customers a fresh roll straight from the oven, and the reaction is always the same: total disbelief that something this good exists in a cheesecake shop.
One bite and suddenly you are reconsidering every life choice that kept you from visiting sooner.
You can order the cinnamon rolls with or without frosting, and you can have them heated on request. The option to skip the frosting is a nice touch for those who prefer a less sweet experience, though the rolls are so flavorful on their own that the frosting almost feels optional anyway.
Cookies are also available and have earned their own loyal fans among regulars.
What the Atmosphere Is Really Like
The inside of Not Cho Cheesecake is modest and unpretentious, which fits the spirit of the place perfectly. Do not expect sleek furniture or a curated aesthetic.
What you will find instead is a genuine, no-fuss space where the focus is entirely on the food.
Some visitors have noted that the interior looks like it may be mid-renovation, and the seating situation can be inconsistent. There have been occasions where seating was available but utensils were not on hand, which caught a few customers off guard.
It is worth calling ahead if you plan to eat on-site with a group, especially with young children.
That said, many customers order their cheesecakes to go, which works beautifully. The cheesecakes travel well and taste just as incredible at home or at an office party as they do in the shop.
The counter staff is consistently described as warm and welcoming, which makes even a brief visit feel personal and memorable. The vibe is less polished coffee shop and more neighborhood spot where everybody eventually becomes a regular.
Why the Customer Service Sets It Apart
In a world where customer service often feels scripted and forgettable, the experience at Not Cho Cheesecake stands out in a genuinely refreshing way. First-time visitors frequently comment that they were treated like regulars from the moment they walked in, which is the kind of welcome that turns a one-time stop into a lifelong habit.
Glenn and his team go out of their way to accommodate customers with special needs. Visitors with complicated dietary allergies have reported that the staff took the time to check every ingredient carefully, without making anyone feel like a burden.
That level of attentiveness is rare in any food service setting, and it speaks volumes about the culture Glenn has built.
The team has also shown flexibility when it comes to special orders, birthday arrangements, and custom requests. Customers planning ahead for celebrations have found the ordering process easy and the results more than worth the effort.
When a business makes you feel like your order matters personally to them, you remember it. And based on the reviews pouring in from across Oklahoma and beyond, people are definitely remembering.
Taking It Beyond the Shop: Events and Pop-Ups
Not Cho Cheesecake does not limit itself to the shop on N College Ave. The brand has been spotted at events well outside of Oklahoma, including the Big Dill Largest Pickle Party in Arlington, Texas, where the pickle cheesecake reportedly drew serious attention from curious festival-goers.
Showing up at events like that takes confidence in your product, and Not Cho Cheesecake clearly has it. Bringing a pickle cheesecake to a pickle festival is either a bold move or a genius one, and based on the feedback, it turned out to be the latter.
The Booberry flavor also made a strong impression at that same event.
Attending pop-up events is a smart way for a small bakery to reach new audiences without relying solely on foot traffic at a single location. It also keeps the brand dynamic and fun, giving loyal fans something to look forward to beyond the regular shop hours.
Following Not Cho Cheesecake on social media or checking their website is the best way to stay up to date on where they might pop up next.
Planning Your Visit the Right Way
A little planning goes a long way when visiting Not Cho Cheesecake. The shop keeps specific hours, and showing up outside of them means a wasted trip and a very disappointed stomach.
Tuesday through Friday, the doors are open from noon to 7 PM. Saturday hours are noon to 4:30 PM, and the shop is fully closed on Sundays and Mondays.
Walk-ins are welcome, and you can choose from whatever is available that day. However, if you have your heart set on a specific flavor or size, calling ahead or placing an order in advance is strongly recommended.
Popular flavors can sell out, and the kitchen operates on a made-to-order basis for many items, so a little lead time makes a real difference.
Parking on N College Ave can get tight during peak afternoon hours, so arriving earlier in the day gives you a smoother experience. The shop is also a great option for ordering ahead for birthdays, office events, or any gathering where you want to show up with something genuinely impressive.
A cheesecake from Not Cho Cheesecake has a way of making you look very good at any party.
Why This Place Has Earned Its Reputation
A 4.6-star rating across 330 reviews is not something a bakery stumbles into by accident. That kind of consistent praise, from first-timers and regulars alike, reflects a product and a team that genuinely deliver time after time.
Not Cho Cheesecake has earned every bit of its reputation the old-fashioned way: through quality, consistency, and heart.
The cheesecake itself is the foundation of everything. Creamy without being heavy, sweet without being excessive, and rich without losing balance.
The crust holds up, the toppings are generous, and the flavors actually taste like what they promise. That combination is harder to achieve than it sounds, and Glenn has clearly mastered it.
What keeps people coming back is the full experience: the flavors, the staff, the sense that someone genuinely cares about what lands on your plate. Tasting Table included it in a local food guide as Oklahoma’s best cheesecake, and that recognition feels well-deserved.
Whether you live nearby or are passing through the state, Not Cho Cheesecake is the kind of stop that turns an ordinary afternoon into something worth talking about for a long time after.
